on Music

“The term “music”, of course, covers many activities – composing, performing, listening, singing, dancing. Some activities, such as performing, dancing and singing, are clearly behavioral. Some, such as composing and listening, are clearly visceral and reflective. The musical experience can range from one extreme where it is a deep, fully engrossing experience where the mind […]


a propósito do artigo “Simplicity Is Highly Overrated” do don norman “So, what do people mean when they ask for simplicity? One-button operation, of course, but with all of their favorite features.” “Make it simple and people won’t buy. Given a choice, they will take the item that does more. Features win over simplicity, even […]

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Chapter 13 – A Managed Process – pag. 218 “The customer driven death spiral” – pag. 219 “Conceptual Integrity Is a Core Competence… Customer driven products don’t have a coherent design… The customers, no matter how well meaning they might be, don’t have the ability to think of your product as a single, conceptual whole.” […]

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Chapter 11 – Designing for People – pag. 181 “If a user performs a task frequently, it’s interaction must be well crafted. Likewise, if a task is necessary but performed inferquently, it’s interaction, although design with different objectives, must be well design. Tasks that are neither necessary nor frequent simply don’t require carefull design.” – […]

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Chapter 9 – Designing for pleasure – pag.127 “Designing for the elastic user gives the developer license to code as he pleases while paying lip service to ‘the user’. Real users are not elastic.” – pag.129 “As a design tool, it is more important that a persona be precise than accurate. That is, it is […]

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chapter 7 – Homo Logicus – pag.95 “… Seven Habits og Highly Engineered People: 1. They will be generous in their selfishness. 2. Blindness improves their vision. 3. They’ll not only bite the hand that feeds them, bu they’ll bite their own hand. 4. They will try very hard to maintain the image that they […]

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Chapter 3 – Wasting Money – pag.41 “It’s harder than you might think to squander millions of dollars, but a flawed software-development process is a tool well suited for the job”. – pag.42 …Instead, all they [software products] have is alist of features. A shopping bag filled with flour, sugar, milk and eggs is not […]

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capitulo 3 – Three Levels of Design pag. 67 “The principles underlying visceral design are wired in, consistent across people and cultures. If you design according to these rules, your design will always be attractive, even if somewhat simple.” pag. 67 “At the visceral level, physical features – look, feel, and sound – dominate” pag. […]

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chapter 1 – the case for user interaction – pag 4 “communications can be precise and exacting while still being tragicaly wrong” “fundamental truth about computer: they may tell us facts but they don’t inform us” pag .5 “… actually nothing is intrinsic to computers: They merely act on behalf of their software, the program. […]