a propósito do artigo “Simplicity Is Highly Overrated” do don norman

“So, what do people mean when they ask for simplicity? One-button operation, of course, but with all of their favorite features.”

“Make it simple and people won’t buy. Given a choice, they will take the item that does more. Features win over simplicity, even when people realize that it is accompanied by more complexity.”

“It appears that marketing won the day. And I suspect marketing was right. Would you pay more money for a washing machine with less controls? In the abstract, maybe. At the store? Probably not.”

“Logic and reason, I have to keep explaining, are wonderful virtues, but they are irrelevant in describing human behavior. We have to take human behavior the way it is, not the way we would wish it to be.”

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