notas leitura: Emotional Design 4

capitulo 3 – Three Levels of Design
pag. 67
“The principles underlying visceral design are wired in, consistent across people and cultures. If you design according to these rules, your design will always be attractive, even if somewhat simple.”

pag. 67
“At the visceral level, physical features – look, feel, and sound – dominate”

pag. 70
“… the very first behavioral test a product must pass is whether it fullfils needs.”
pag. 71
“The first step in good behavioral design is to understand just how people will use a product.”

“As Herbst LaZar Bell properly emphasizes, the real challenge to product design is “understanding end-user unmet and unarticulated needs.” That’s the design challenge – to discover real needs that even the people who need them cannot yet articulate.”

pag. 80
“The virtual worlds of software are worlds of cognition: ideas and concepts presented without physical substance. Physical objects involve the world of emotion, where you experience things…”

pag. 87
“Attractiveness is a visceral-level phenomenon – the response is entirely to the surface look of an object. Beauty comes from the reflective level. Beauty looks below the surface. Beauty comes from conscious reflection and experience. It is influence by knowledge, learning and pleasure.”

pag. 88
“Reflective design is really about long-term costumer experience. It is about service, about providing a  personal touch and a warm interaction”

pag. 97
“I still maintain that an iterative, human-centered approach works well for behavioral design, but it is not necessarily appropriate for either the visceral or reflective side. When it comes to these levels, the iterative method is design by compromise, by comittee, and by consensus. This guarantees a result that is safe and effective, but invariably dull.”

pag. 98
“If you want a successful product, test and revise. If you want a great product, one that can change the world,, let it be driven by someone with a clear vision. The latter presents more financial risk, but it is the only path to greatness.”

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