notas leitura: Emotional Design 4

capitulo 3 – Three Levels of Design pag. 67 “The principles underlying visceral design are wired in, consistent across people and cultures. If you design according to these rules, your design will always be attractive, even if somewhat simple.” pag. 67 “At the visceral level, physical features – look, feel, and sound – dominate” pag. […]

notas leitura: Emotional Design 3

capitulo 2 – the multiple faces of emotion and design pag. 37 “The behavioral level is about use, about experience with a product. But experience itself has many facets: function, performance and usability.” pag.39 “The three levels can be mapped to product characteristics like this: – visceral design – appearence – behavioral design – the […]

notas leitura: Emotional Design 2

capitulo 1 – attractive things work better pag 18 [1900 Herbert Read] ” it requires a somewhat mystical theory of aesthetics to find any necessary connection between beauty and function” “Emotions, we know now, change the way the human mind solves problems – the emotional system changes how the cognitive system operates.” “science now knows […]

notas leitura: Emotional Design

pag 5 visceral design concerns itself with appearences behavioral design has to do with the pleasure and effectiveness of use reflective design considers the rationalization and intellectualization of a product pag 11 both affect and cognition are information-processing systems, but they have different functions. The affective system makes judgments and quickly helps you determine which […]

Design of Everyday Things 1/8

Agora que faltam poucos meses para o lançamento do novo livro de Don Norman, esse guru da web que juntamente com Jakob Nielsen forma o Nielsen Norman Group pareceu-me interessante ler um livro cuja primeira edição já tem 15 anos e que faz certamente parte da biblioteca de muitos dos interessados nas questões de ergonomia: […]