notas leitura: Emotional Design 3

capitulo 2 – the multiple faces of emotion and design
pag. 37
“The behavioral level is about use, about experience with a product. But experience itself has many facets: function, performance and usability.”

“The three levels can be mapped to product characteristics like this:
– visceral design – appearence
– behavioral design – the pleasure and effectiveness of use
– reflective design – self-image, personal satisfaction. memories

“Similarly, most souvenirs and popular trinkets are gaudy, schmaltzy, “excessively or insencerely emotional”. But while this may be true of the object itself, that object is important only as a symbol, as a source of memory, of associations.”

pag 48
“In the flow state, you become so engrossed and captured by the activity being performed that it is as if you and the activity were one: you are in a trance where the world disappears from consciousness. Time stops. You are only aware of the activity itself. Flow is motivating, captivating, addictive state.”

“In the early 1950s, the Betty Crocker Company introduced a cake mix so that people could readdly make excellent tasting cakes at home. No muss, no fuss: just add water, mix and bake. The product failed, even though taste tests confirmed that people like the result. Why? … The cake mix was a little to simple. The consumer felt no sens of accomplishment, no involvment whith the product”.

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