notas leitura: The Inmates Are Running the Asylum 7

Chapter 13 – A Managed Process
– pag. 218
“The customer driven death spiral”

– pag. 219
“Conceptual Integrity Is a Core Competence… Customer driven products don’t have a coherent design… The customers, no matter how well meaning they might be, don’t have the ability to think of your product as a single, conceptual whole.”
– pag. 220
“Selling brains is difficult. Anyone who will hire you for your brains must trust you to a high degree, because they are expecting you to do something that you have not yet demonstrated competence in. Selling gray hair is easier. A potential client can see that since you have solved this same problem before, you can solve it again for them.”

– pag. 221
“…it’s your responsibility as a product manager to keep yourself on the cutting edge and avoid the customer-driven death spiral. You have to look inside yourself for answers, the same way you did when you first started.
It means taking a longer view, taking responsibility, taking time, and taking control.”

– pag. 222
“When a company is customer driven, this is a clear symptom that the product managers believe in the myth of unpredictable market. They really don’t know whether or not a feature is good or bad, necessary or unnecessary.”

– pag. 223
comparação do processo de desenvolvimento de software com o de produção de filmes.

– pag. 226
“Interaction designers, like architects, deliver a set of blueprints that describe the product to built. But although the similarity between blueprints and software design documents is very close, they have great differences, too. Blueprints have a lot of leverage. A single line on paper can indicate a wall of 100,000 bricks. When interaction is involved, most of the leverage shrinks away. It might take a 100-page document to describe the behavior of 100 pages of code. With only a small dose of facetiousness, I say that a sufficiently detailed specification is indistinguishable from the code that implements it.”

Chapter 14: Power and Pleasure
– pag. 241
“The mass-market of low-tech consumers will quickly leap on easy-to-use products, as the explosion of the Web attests. The same people who were attracted to the Web because it does simple things simply will be attracted to well-designed products that do complex thinks simply.”

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