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Chapter 13 – A Managed Process – pag. 218 “The customer driven death spiral” – pag. 219 “Conceptual Integrity Is a Core Competence… Customer driven products don’t have a coherent design… The customers, no matter how well meaning they might be, don’t have the ability to think of your product as a single, conceptual whole.” […]

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Chapter 11 – Designing for People – pag. 181 “If a user performs a task frequently, it’s interaction must be well crafted. Likewise, if a task is necessary but performed inferquently, it’s interaction, although design with different objectives, must be well design. Tasks that are neither necessary nor frequent simply don’t require carefull design.” – […]

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Chapter 9 – Designing for pleasure – pag.127 “Designing for the elastic user gives the developer license to code as he pleases while paying lip service to ‘the user’. Real users are not elastic.” – pag.129 “As a design tool, it is more important that a persona be precise than accurate. That is, it is […]

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chapter 7 – Homo Logicus – pag.95 “… Seven Habits og Highly Engineered People: 1. They will be generous in their selfishness. 2. Blindness improves their vision. 3. They’ll not only bite the hand that feeds them, bu they’ll bite their own hand. 4. They will try very hard to maintain the image that they […]

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Chapter 3 – Wasting Money – pag.41 “It’s harder than you might think to squander millions of dollars, but a flawed software-development process is a tool well suited for the job”. – pag.42 …Instead, all they [software products] have is alist of features. A shopping bag filled with flour, sugar, milk and eggs is not […]

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chapter 1 – the case for user interaction – pag 4 “communications can be precise and exacting while still being tragicaly wrong” “fundamental truth about computer: they may tell us facts but they don’t inform us” pag .5 “… actually nothing is intrinsic to computers: They merely act on behalf of their software, the program. […]

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make the business case for interaction design analise old economy / new economy as dot-coms foram o ultimo estertor da old economy custos-fixos / variaveis software – nao tem materias primas, custos de manufactura, transporte, etc não existem praticamente custos variaveis => mais parecido com custo-fixo (normalmente associado a custos de exploração), pode ser parecido […]