![\"\"](\"https:\/\/osmeusapontamentos.com\/img\/0465051367.01._AA240_SCLZZZZZZZ_.jpg\")
Chapter 13 – A Managed Process\n– pag. 218
\n“The customer driven death spiral”<\/p>\n
Chapter 13 – A Managed Process
\n– pag. 218
\n“The customer driven death spiral”<\/p>\n
– pag. 219
\n“Conceptual Integrity Is a Core Competence… Customer driven products don’t have a coherent design… The customers, no matter how well meaning they might be, don’t have the ability to think of your product as a single, conceptual whole.”
\n– pag. 220
\n“Selling brains is difficult. Anyone who will hire you for your brains must trust you to a high degree, because they are expecting you to do something that you have not yet demonstrated competence in. Selling gray hair is easier. A potential client can see that since you have solved this same problem before, you can solve it again for them.”<\/p>\n
– pag. 221
\n“…it’s your responsibility as a product manager to keep yourself on the cutting edge and avoid the customer-driven death spiral. You have to look inside yourself for answers, the same way you did when you first started.
\nIt means taking a longer view, taking responsibility, taking time, and taking control.”<\/p>\n
– pag. 222
\n“When a company is customer driven, this is a clear symptom that the product managers believe in the myth of unpredictable market. They really don’t know whether or not a feature is good or bad, necessary or unnecessary.”<\/p>\n
– pag. 223
\ncompara\u00e7\u00e3o do processo de desenvolvimento de software com o de produ\u00e7\u00e3o de filmes.<\/p>\n
– pag. 226
\n“Interaction designers, like architects, deliver a set of blueprints that describe the product to built. But although the similarity between blueprints and software design documents is very close, they have great differences, too. Blueprints have a lot of leverage. A single line on paper can indicate a wall of 100,000 bricks. When interaction is involved, most of the leverage shrinks away. It might take a 100-page document to describe the behavior of 100 pages of code. With only a small dose of facetiousness, I say that a sufficiently detailed specification is indistinguishable from the code that implements it.”<\/p>\n
Chapter 14: Power and Pleasure
\n– pag. 241
\n“The mass-market of low-tech consumers will quickly leap on easy-to-use products, as the explosion of the Web attests. The same people who were attracted to the Web because it does simple things simply will be attracted to well-designed products that do complex thinks simply.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Chapter 13 – A Managed Process – pag. 218 “The customer driven death spiral” – pag. 219 “Conceptual Integrity Is a Core Competence… Customer driven products don’t have a coherent design… The customers, no matter how well meaning they might be, don’t have the ability to think of your product as a single, conceptual whole.” […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[32,56,363],"class_list":["post-482","post","type-post","status-publish","format-standard","hentry","category-ler-ver-ouvir-passear","tag-alan-cooper","tag-apontamentos","tag-ler"],"yoast_head":"\n