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capitulo 2 – the multiple faces of emotion and design\npag. 37
\n“The behavioral level is about use, about experience with a product. But experience itself has many facets: function, performance and usability.”<\/p>\n
capitulo 2 – the multiple faces of emotion and design
\npag. 37
\n“The behavioral level is about use, about experience with a product. But experience itself has many facets: function, performance and usability.”<\/p>\n
pag.39
\n“The three levels can be mapped to product characteristics like this:
\n– visceral design – appearence
\n– behavioral design – the pleasure and effectiveness of use
\n– reflective design – self-image, personal satisfaction. memories<\/p>\n
pag.46
\n“Similarly, most souvenirs and popular trinkets are gaudy, schmaltzy, “excessively or insencerely emotional”. But while this may be true of the object itself, that object is important only as a symbol, as a source of memory, of associations.”<\/p>\n
pag 48
\n“In the flow state, you become so engrossed and captured by the activity being performed that it is as if you and the activity were one: you are in a trance where the world disappears from consciousness. Time stops. You are only aware of the activity itself. Flow is motivating, captivating, addictive state.”<\/p>\n
pag.55
\n“In the early 1950s, the Betty Crocker Company introduced a cake mix so that people could readdly make excellent tasting cakes at home. No muss, no fuss: just add water, mix and bake. The product failed, even though taste tests confirmed that people like the result. Why? … The cake mix was a little to simple. The consumer felt no sens of accomplishment, no involvment whith the product”.<\/p>\n","protected":false},"excerpt":{"rendered":"
capitulo 2 – the multiple faces of emotion and design pag. 37 “The behavioral level is about use, about experience with a product. But experience itself has many facets: function, performance and usability.” pag.39 “The three levels can be mapped to product characteristics like this: – visceral design – appearence – behavioral design – the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[56,202,363],"class_list":["post-462","post","type-post","status-publish","format-standard","hentry","category-ler-ver-ouvir-passear","tag-apontamentos","tag-don-norman","tag-ler"],"yoast_head":"\n