{"id":1448,"date":"2009-05-16T08:25:19","date_gmt":"2009-05-16T08:25:19","guid":{"rendered":"http:\/\/osmeusapontamentos.com\/?p=1448"},"modified":"2009-05-16T08:25:19","modified_gmt":"2009-05-16T08:25:19","slug":"como-utilizar-a-web20","status":"publish","type":"post","link":"https:\/\/osmeusapontamentos.com\/index.php\/2009\/05\/16\/como-utilizar-a-web20\/","title":{"rendered":"como utilizar a web2.0"},"content":{"rendered":"

algumas notas iniciais:<\/p>\n

=================<\/p>\n

web2.0 => Cooperate, Don’t Control<\/p>\n

http:\/\/www.oreillynet.com\/pub\/a\/oreilly\/tim\/news\/2005\/09\/30\/what-is-web-20.html<\/a><\/p>\n

1. Web as a platform<\/p>\n

2. Harnessing collective intelligence<\/p>\n

3. Data is the Next Intel Inside<\/p>\n

4. End of the Software Release Cycle<\/p>\n

5. Lightweight Programming Models<\/p>\n

6. Software Above the Level of a Single Device<\/p>\n

7. Rich User Experiences<\/p>\n

=================<\/p>\n

http:\/\/www.codinghorror.com\/blog\/archives\/000840.html<\/a><\/p>\n

Blogger = public email messages. (1999) Instead of “Dear Bob, Check out this movie.” it’s “Dear People I May or May Not Know Who Are Interested in Film Noir, check out this movie. If you like it, maybe we can be friends.”<\/p>\n

Flickr = public photo sharing. (2004) Flickr co-founder Caterina Fake said in a recent interview: “When we started the company, there were dozens of other photosharing companies such as Shutterfly, but on those sites there was no such thing as a public photograph — it didn’t even exist as a concept — so the idea of something ‘public’ changed the whole idea of Flickr.”<\/p>\n

YouTube = public home videos. (2005) Bob Saget was onto something.<\/p>\n

Twitter = public IM. (2006) I don’t think it’s any coincidence that one of the people responsible for Blogger is also responsible for Twitter.<\/p>\n

=================<\/p>\n

ou seja quando dizes usar a web2.0 e tendo em conta que esta primeira sess\u00e3o \u00e9 j\u00e1 no dia 21 o que est\u00e1s mesmo a dizer \u00e9 usar algumas ferramentas que ajudaram a criar o conceito web2.0<\/p>\n

porque o conceito base \u00e9 aquilo que est\u00e1 no in\u00edcio deste mail, neste caso especifico talvez mais as frases: “Cooperate, Don’t Control” e “Harnessing collective intelligence” ou seja ter um tipo de atitude perante os destinat\u00e1rios da nossa mensagem diferente da habitual postura quase unidireccional que as brochuras e os sites como o nosso normalmente t\u00eam.<\/p>\n

como \u00e9 que eu veria ent\u00e3o a utiliza\u00e7\u00e3o de algumas ferramentas web2.0 para a promo\u00e7\u00e3o do em executive seminars.<\/p>\n

em primeiro lugar conv\u00e9m perceber o que queremos atingir com isto?<\/p>\n

– aumentar o n\u00famero de inscri\u00e7\u00f5es? tenho ideia que as pessoas que est\u00e3o dispostas a pagar 525\u20ac por uma conferencia de 2h n\u00e3o usam t\u00e3o massivamente o twitter, facebook e afins…<\/p>\n

– aumentar \/ melhorar a percep\u00e7\u00e3o que as pessoas t\u00eam da marca primavera e do que ela representa?<\/p>\n

– servir de teste \/ aprendizagem para a utiliza\u00e7\u00e3o destas ferramentas?<\/p>\n

cada um dos cen\u00e1rios pode sugerir abordagens diferentes.<\/p>\n

por exemplo, neste artigo est\u00e3o formas possiveis de uma institui\u00e7\u00e3o como as bibliotecas utilizarem o twitter (http:\/\/www.infotoday.com\/cilmag\/may09\/Milstein.shtml<\/a> )<\/p>\n

“For example, a library could share all kinds of news that patrons want. Short messages can tell people about events such as readings, lectures, and book sales; newly available resources; or changes in the building hours. One message a day or one a week could share a tip on finding or accessing information online or in the building. Twitter posts can link to interesting news stories about literacy or about libraries. When appropriate, the posts can link to a library’s own website and blog for more in-depth information.”<\/p>\n

o “plano b” no porto que \u00e9 um sitio bastante na moda tem para al\u00e9m do site oficial (ali\u00e1s um blob http:\/\/planobporto.blogspot.com\/<\/a> ) um grupo no facebook\u00a0 http:\/\/www.facebook.com\/event.php?eid=79581955039#\/group.php?gid=66114461494<\/a> que inclui todas as pessoas que “gostam” do plano b e usa esse meio para notificar essas pessoas de eventos que decorrem a\u00ed http:\/\/www.facebook.com\/home.php#\/event.php?eid=167592850233<\/a><\/p>\n

para al\u00e9m disso ainda usam o twitter http:\/\/twitter.com\/planob<\/a> como mais outro meio para ir publicitando as suas actividades.<\/p>\n

a ideia principal destas novas ferramentas tamb\u00e9m chamadas de (redes) sociais de \u00e9 basicamente transpor para o mundo real as rela\u00e7\u00f5es que sempre existiram no mundo virtual.<\/p>\n

* se disseres que vais realizar um evento que custa x a algu\u00e9m ela tem certamente uma resposta diferente do que se disseres que esse evento tem custo zero<\/p>\n

* se falas para algu\u00e9m e n\u00e3o d\u00e1s oportunidade que ela te responda nunca vais conseguir saber o que as pessoas acham do que dizes<\/p>\n

* se algu\u00e9m te pergunta algo mas n\u00e3o obtem nenhuma resposta (boa ou m\u00e1) \u00e9 natural que fiquem chateados contigo<\/p>\n

* se disseres hoje uma coisa e s\u00f3 voltares a falar daqui a tr\u00eas meses \u00e9 natural que as pessoas se esque\u00e7am de ti<\/p>\n

* se te limitas a repetir o que os outros dizem \u00e9 provavel que ningu\u00e9m veja nas tuas opini\u00f5es grande valor<\/p>\n

* se n\u00e3o tens nada para dizer n\u00e3o adianta de nada ter os melhores canais de comunica\u00e7\u00e3o e o acesso aos mais famosos opinion-makers<\/p>\n

\u00e9 por isso preciso perceber primeiro o que \u00e9 que a primavera quer dizer, que tipo de atitude quer ter perante os potenciais destinat\u00e1rios e como quer desenvolver essa rela\u00e7\u00e3o.<\/p>\n

depois disso \u00e9 procurar a ferramenta adequada porque de certeza absoluta que ela existe.<\/p>\n

algumas ideias soltas paara um caso em que queriamos publicitar um evento tipo confer\u00eancia:<\/p>\n

– para al\u00e9m da simples descri\u00e7\u00e3o do evento ir publicando nas 2 ou 3 semanas anteriores alguns artigos sobre a pessoa, porque \u00e9 interessante, eventualmente algum exemplo de palestras anteriores.<\/p>\n

– permitir que qualquer pessoa proponha perguntas para fazer aos convidados (via site \/ email \/ twitter \/ …)<\/p>\n

– essas perguntas poderiam depois ser votadas. o que tivesse mais votos teria entrada gratuita no evento<\/p>\n

– a parte de perguntas e respostas seria depois publicada online<\/p>\n

– sugerir a quem estiver presente no evento que v\u00e1 twittando o que vai ouvindo<\/p>\n

– fazer o registo integral da conferencia em audio e\/ou video e disponibiliza-lo daqui a um ano (estou a sugerir este espa\u00e7o de tempo alargado para n\u00e3o aquelas quest\u00f5es de saber porque hei-de pagar por algo que vai estar online n\u00e3o serem t\u00e3o impeditivas)<\/p>\n

– disponibilizar nessa altura tamb\u00e9m o registo por escrito do que foi dito (porque o que o google gosta mesmo \u00e9 de texto e isso \u00e9 importante para melhor o nosso page rank)<\/p>\n

– se j\u00e1 houver registos anteriores ir disponibilizando-os para as pessoas perceberem o valor daquilo que lhes propomos<\/p>\n

– …<\/p>\n","protected":false},"excerpt":{"rendered":"

algumas notas iniciais: ================= web2.0 => Cooperate, Don’t Control http:\/\/www.oreillynet.com\/pub\/a\/oreilly\/tim\/news\/2005\/09\/30\/what-is-web-20.html 1. Web as a platform 2. Harnessing collective intelligence 3. Data is the Next Intel Inside 4. End of the Software Release Cycle 5. Lightweight Programming Models 6. Software Above the Level of a Single Device 7. Rich User Experiences ================= http:\/\/www.codinghorror.com\/blog\/archives\/000840.html Blogger = public […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[683],"class_list":["post-1448","post","type-post","status-publish","format-standard","hentry","category-ler-ver-ouvir-passear","tag-web"],"yoast_head":"\ncomo utilizar a web2.0 - Os Meus Apontamentos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/osmeusapontamentos.com\/index.php\/2009\/05\/16\/como-utilizar-a-web20\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"como utilizar a web2.0 - Os Meus Apontamentos\" \/>\n<meta property=\"og:description\" content=\"algumas notas iniciais: ================= web2.0 => Cooperate, Don’t Control http:\/\/www.oreillynet.com\/pub\/a\/oreilly\/tim\/news\/2005\/09\/30\/what-is-web-20.html 1. 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