notas leitura: Emotional Design 4

capitulo 3 – Three Levels of Design pag. 67 “The principles underlying visceral design are wired in, consistent across people and cultures. If you design according to these rules, your design will always be attractive, even if somewhat simple.” pag. 67 “At the visceral level, physical features – look, feel, and sound – dominate” pag. […]

notas leitura: The Inmates Are Running the Asylum 2

chapter 1 – the case for user interaction – pag 4 “communications can be precise and exacting while still being tragicaly wrong” “fundamental truth about computer: they may tell us facts but they don’t inform us” pag .5 “… actually nothing is intrinsic to computers: They merely act on behalf of their software, the program. […]

notas leitura: The Inmates Are Running the Asylum 1

make the business case for interaction design analise old economy / new economy as dot-coms foram o ultimo estertor da old economy custos-fixos / variaveis software – nao tem materias primas, custos de manufactura, transporte, etc não existem praticamente custos variaveis => mais parecido com custo-fixo (normalmente associado a custos de exploração), pode ser parecido […]

notas leitura: Emotional Design 3

capitulo 2 – the multiple faces of emotion and design pag. 37 “The behavioral level is about use, about experience with a product. But experience itself has many facets: function, performance and usability.” pag.39 “The three levels can be mapped to product characteristics like this: – visceral design – appearence – behavioral design – the […]

notas leitura: Emotional Design 2

capitulo 1 – attractive things work better pag 18 [1900 Herbert Read] ” it requires a somewhat mystical theory of aesthetics to find any necessary connection between beauty and function” “Emotions, we know now, change the way the human mind solves problems – the emotional system changes how the cognitive system operates.” “science now knows […]

notas leitura: Emotional Design

pag 5 visceral design concerns itself with appearences behavioral design has to do with the pleasure and effectiveness of use reflective design considers the rationalization and intellectualization of a product pag 11 both affect and cognition are information-processing systems, but they have different functions. The affective system makes judgments and quickly helps you determine which […]


num podcast de Linda Stone na conferência O’reilly media emerging technology 2006 ouvi a seguinte citação de Dee Hock sobre os diferentes estádios que um eventual pedaço de informação pode percorrer. “noise becomes data when it has a cognitive pattern, data becomes information when its assembled into a coherente whole which can be related to […]